David Chislett

David worked as a radio, TV, print and online journalist in media and marketing. His marketing experience includes time in sports marketing, book publishing, corporate PR, entertainment publicity and event management. David has mostly worked as a freelancer or running his own business and has a broad understanding of the wide range of media and how this intersects with marketing and publicity objectives. He has been actively involved in training since 2007 when he began giving creative writing workshops and music industry business seminars. Since moving to Amsterdam in 2014, he has been teaching Business English as well as business writing and presentation skills. His 4th book will be published in 2017 which will be accompanied by workshops and seminars.


Hey David, you are originally from South Africa, why did you move to Amsterdam?
I was travelling the world and came to Amsterdam to meet up with an old friend. While I was here I met an amazing Dutch woman (so cliche but true) and I have been here ever since.

You have mastered the Dutch language in only 3 years? What is your secret?  
I wouldn’t say I have mastered it, but I am determined that I will. Speaking Afrikaans has helped with the vocabulary, but more than that is that I practice a lot… for the last 2 years we have only spoken Dutch at home… the pressure to communcate has made me learn fast!

What can Dutch copywriters and marcom professionals learn from you?
I have a wide range of experience spanning more than two decades, in South Africa, London and now Amsterdam. I am also a published author and experienced trainer. The combination of these 3 things gives me a perspective that is unique and a skills set that I am very open to sharing.

Is there a difference between the arts and entertainment industry in the Netherlands and South Africa?
There definitely is. South Africa is much less regulated and funded. In many ways, the arts are not considered to be an integral part of day to day life, but a luxury. This has a big impact on the business of the arts and entertainment.

You have published several books. What is your latest project?   
My latest book is called The Entrepreneur’s Emotional Toolkit and it is a short, practical book that offers insights and practical solutions to the psychological and emotional challenges that working for yourself brings. It’s not a pocket MBA or business advice book in the traditional sense, more of a personal support manual. 

What kind of trainer are you? And what do you expect from your students?
I am a relaxed and interactive trainer. I expect my clients to have a goal and be prepared to work on it by bringing their personal experiences, needs and frustrations into lessons so that we can solve real problems or challenges. While I always have a plan, I like nothing better than to pursue a new line of thinking in order to help my clients better achieve their goals. But above all else, in this context, this is always focussed on the job at hand, with reference to specific situations so that everything remains practical and useable the moment they leave the training space.