Content creation & Copywriting in English - Nieuw

As content marketeers, copy writers and communications specialists you know just how hard it can be to produce content that’s persuasive and effective. The devil is always in the detail. Do you work at a creative agency with international ambitions? Is English the operating language of the global business you work for but only the second language of your creative team?

Do you always resort to the same-old words and expressions to make your point in English? Are you worried that your English content isn’t quite hitting the spot? And do you want to improve your commercial impact and persuasiveness in English? Then look no further. You need this course

Our native speaker trainers will strike a balance between the universal principles of effective copywriting and practical tips to make your content more compelling and creative in English. Don’t let the relaxed atmosphere fool you, humour is just one of the cultural aspects you’ll look at in the do’s and don’t’s for Anglo-Saxon (or non-Dutch) readers.

Why take this course?
Dutch is a verb intensive language and can be very ornate and long winded. Just knowing the equivalent English words to translate from Dutch to English is not enough to create compelling copy. You have to be able to follow the structure, rhythm and common practices of English writing to be able to be effective. This requires attention to specific grammatical issues as well as cultural approaches and common word selections. For copywriters, this is essential in our global and fast changing market place as no-one has time to figure out what is meant, it needs to be clearly and easily understood.

After this course, participants will be able to:

  • Create confident, accurate and professional English copy
  • Generate catchy copy and phrases for your international clients
  • Write more accurate, clear English
  • Avoid common Dutch to English errors
  • Write in a style less influenced by Dutch traditions
  • Use English cultural norms in writing

 

Programme Copywriting in English 
The programme focuses on all the important elements of good, stylish writing in English. This includes relevant grammar and syntax, learning how to recognise and avoid Dutch sentence constructions and develop their English equivalents. All the important points are tried and tested using whatever form of English the participants are busy with: from long form copy to tweets, radio or TV adverts, blogs, banners, sales texts and everything else you can think of. 

Results

  • Improve your ability to build and edit solid, standard English sentences
  • Depending on your beginning level and how much time you can dedicate to your homework tasks and practicing, your general English on average should improve by 1 level. (for example: from B1 to B2)


We developed this course specifically for:

  • Copywriters
  • (Content)marketeers
  • Communications specialists
  • Bloggers
  • Editors

 

Entry Level
Intermediate/advanced